DEPARTMENT OF MANAGEMENT STUDIES

SREE NARAYANA GURUKULAM COLLEGE OF ENGINEERING

TRAINING ON

MARKETING STRATEGIES FOR WOMEN ENTREPRENEURS

TRAINER: DR RAJESWARI R

DATE: 28/10/2022

A collaborative initiative was undertaken between Aikaranadu Grama Panchayath and the Department of Management Studies, SNGCE College to provide marketing strategies training for women entrepreneurs in Aikaranadu Grama Panchayath on 28/10/2022. Dr. Rajeswari R, Assistant Professor of MBA, was the event’s lead organizer. The objective of the training was to empower women entrepreneurs with the necessary knowledge and skills to effectively market their products and grow their businesses.

The training covered various topics such as the importance of marketing, understanding the target audience, developing a marketing plan, identifying the right marketing channels, creating compelling marketing messages, and measuring the effectiveness of marketing efforts.

The training was attended by women entrepreneurs from various industries, including handicrafts, food processing, and textile. The participants actively participated in the training, sharing their experiences and learning from each other.

Overall, the training on marketing strategies for women entrepreneurs was a great success, and the participants gained valuable knowledge and skills to help them effectively market their products and grow their businesses. The collaborative initiative between the Panchayath and the college provided a platform for women entrepreneurs to network and learn from each other, which will help to foster growth and development in the local community.